TikTok is introducing a new feature that permits them to reduce the amount of AI-made content appearing in their feeds. This move comes as the company revealed that it presently contains more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a rise in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising content creators on a competing service only show content made by AI. A large amount of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its service labeled as AI-generated. Collectively, over 100 mn videos are added to the app every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI-generated videos they view by accessing the content preference feature in the platform and picking “AI-generated content”. Other topics that currently be controlled under the setting include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to label convincing artificially created content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
In addition, the service will now attach an AI-generated label to content created with its own AI tools, or flagged by an collaborative effort for spotting artificial media. This step is intended to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2m educational fund for experts and institutions to create learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, during controversy over proposals to cut jobs for a large number of review team members in Britain. TikTok is planning to eliminate hundreds of positions in its content moderation department in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can shield workers by removing the most distressing content prior to it is viewed by people. The company stated a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
